Demar Lee Altenor is a Haitian-born fashion designer, entrepreneur, and visual storyteller based in New York. His work bridges the worlds of fashion, culture, and business, drawing inspiration from his roots in Saint-Marc, HT 4310, and his lived experiences in the U.S.

As the founder and creative force behind multiple collections, Djoones explores themes of identity, resilience, and cultural memory. His design philosophy blends minimalist streetwear aesthetics with symbolic storytelling, offering garments that carry meaning beyond fabric and form. Through his label, he seeks to create a dialogue between heritage and modernity—where tradition meets innovation.

In addition to fashion, Djoones has built and managed several businesses in both Haiti and the United States, embodying his commitment to empowerment, community, and economic growth. His entrepreneurial ventures reflect the same creativity and discipline that define his design practice, proving that his vision extends far beyond the runway.

Today, Djoones continues to shape his craft in New York while maintaining strong ties to Haiti, positioning his work at the intersection of artistry, business, and cultural legacy. His mission is not only to design clothing, but also to tell stories that inspire, connect, and endure.